Today, a lot of Stories ads are still using non-9:16 images in the world of vertical-dominated social media marketing.
They are not only visually unappealing but also inefficient in driving conversions. Past data shows that eCVR on Stories ads are much lower than Feed ads for 90% of the time. Instagrams in-house research also indicates that the usage of non-9:16 images in Stories ads. To accelerate the industry's adoption of 9:16 creatives, brand advertisers are in desperate need of a handy & self-served image transforming tool to maximize their ad's potentials.
Using Machine Learning & Computer Vision techniques, Project Pufferfish is a self-served tool for brands worldwide to automatically generate visually-pleasing Stories.
It identify lines of energy and salient objects to adjust the aspect ratio without producing unnatural results.