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Studio City | Live the Dream
Creative & Art Direction
Illustrator: Mads Berg
A rebranding exercise for one of the youngest casinos in Macau.
Gold, diamond, marble, piano-black on a limousine — when we think of casinos, we would often have this standard stereotypical impression of how these entertainment resorts look.
Studio City is here to rebel against the common aesthetics by redefining a new kind of luxurious chic for the industry.
I created a multi-language typeface rebels against the usual casino aesthetics via typography & illustration.
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