Persona AI: Bot with Personalities

Industry Solution, Solution Engineering, Business Strategy, UX/UI Design

AI Production Partner: Rehab Agency

Using different tones of voice to help brands drive conversational-commerce conversions based on customers’ personalities.

It's Messenger's first global attempt to test on "how assigning different salesman-like personalities to the bot would outperform the generic robotic tone used in most bots." It's a Taiwan-led new product initiative and has since been scaled to the entire world. The customized messaging experience can easily be built by any commerce-driven brands and manifested via machine-learning.