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Many won't consider adopting shelter animals due to prejudices— old, sick, dirty, untrained, behavioral issues, or mongrels. Why can't they be as cute as the like-overdosed influencer pets online?
Being Insta-famous is not just for the pure-bred.
Fashion, photography, beauty & travel— these hot topics attract millions of likes on Instagram every sec. To expose SAA to a broader audience than just dog-lovers, we dress the animals up in relevance to the city's most trending topics on IG. We distinguished 5 types of personas that have the largest # of potential reach.
Production Partner: Ten Eighty
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