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Nike | #KongGirl Strong Girl

Campaign Strategy, Creative & Art Direction

Production partners: Widen & Kennedy, Society

Animation partner: Shadow Factory
 

Nike unites all Hong Kong girls by turning online bullying language #KongGirl into a positive community of #StrongGirl through sports.

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From Olympian heroines to sports coaches, from wellness influencers to girls who simply love sweating— Nike astounded the city with an unconventional campaign launched on Instagram. All girls are invited to share their proud moments calling themselves a #KongGirl.

© The Creative Archive of Kenie

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