An API plugin to minimize mega sale cart abandonment through interactivity with personalized Reels/Stories & coupon delivery on Instagram Direct, which is scalable for any retailer.
Traditional sales festivals are no longer as hype Shoppers experience fatigue from recurring mega sales. Reporting a high drop-off rate from shopping carts despite increased spending on catalogs, Nike wants to create hype again by making the solo eComm journey fun through social elements on Instagram Reels, Stories, and Direct Messaging.
Encourage sharing of items in shopping carts and leverage them to create fun & personalised user generated content (UGC), making the eComm journey more social and authentic on IG as we spiced it up with Instagram-native languages (stickers, polls, GIFs, etc).
Nike fans can customise their own artworks, connect with friends, and receive honest recommendations for potential purchases Ensure best choice based on social-proofing values and consumer motivators while showcasing curated products as a taste of self-actualisation to peers.
