Promo Bento: Interactive Deals
Industry Solution, Business Strategy, Creative & Art Direction
Promo Bento— 10 to-go 6-sec video templates for +220 DTC eComm clients across Greater China to turn the most boring promotions into fun interactive games. It's being engineered as an automated & self-served tool via API on Facebook Ads Manager.
Q4 might be the biggest sales season for the worldwide eCommerce industry; yet, it might NOT be the most worthy time for brands to spend enough time, money and resources to maintain a high quality of craft on their DR creatives. Clean products with giant price tags only?! Instead, can we utilize Interactivity to make our DR creatives stand out when consumers are having the shortest attention span of the year?
By giving holiday shoppers the communal power to interact & play, the motivation to shop together is maximized during mega-sales.
Began from How Travel, a travel-themed marketplace in Taiwan, we tested 10 different ways of boosting website traffic and conversions during the most competitive season of the year.
From Keynote to PowerPoint to AfterEffects— we created 3 levels of playable interactive templates, catering the respective capabilities of different clients and their creative teams/partners.
It doesn't only evolve as a series of webinars for clients, but also offers functional takeaways for them to mix and match based on their promotion needs.