Luxury retail industry has always been the biggest fan of PR events. Social-distancing is making it hard to invite participants to their physical PR events of beautifully-curated art installations.
We created a standard solution to turn any branded event into virtual gallery space of different dimensions— in which you can mount exhibitions, customise the space and choose how products are displayed, including the framing and lighting.
Macallan whisky in Taiwan was our first testing ground.
1. 3D Sceneries & Objects Rendered from Scratch
2. High-res photogrammetric 3D Scanning from Event
The combination of the two solutions can help reduce the production time of an XR experience significantly, as we use Unity to create a mini game art universe. This is especially beneficial for any short-lived branded campaigns with quick turnarounds.
Developer can come in during the usual ~2-week event setup window to do the scanning onsite as new 3D object creations (background video loops + product rendering + audio track) can be prepared in advance simultaneously.
A WebXR virtual world is created above and beyond an event, interchanging foot traffic with online engagements by enabling access to multi-sensual branded experience for consumers from anywhere anytime— on both Oculus and campaign site.
The immersive environment was reformatted into different assets, including our AR feed ad and tappable interactive Stories, etc. Creatives are optimized to bring content diversity to the campaign.
As the main experience is comprehensively developed in the metaverse, the campaign is backed by a series of lighter-weight interactions to prompt consumers' excitements, such as influencer podcast via Audio Room Live (Beta) and tapping stories. All of these were created based on prior consumer research to help rejuvenate the brand for the younger adventurous whisky lovers.
