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Asia Miles | Life Rewarded
Campaign Strategy, Creative & Art Direction, Web Design, UI/UX
Worked closely with Asia Miles, a loyalty and frequent-flyer program launched by Cathay Pacific, on their 2-year journey of undergoing integrated brand facelift & digital experience revamp.
Did over 82+ campaigns— from TVCs to lifestyle editorials, from pop-up events to mini-site launches, I acted as the art-direction lead for most of its communication across all platforms.
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