BranDR: Rebranding eComm

Industry Solution, Business Strategy, Creative & Art Direction

Branding Partner: Creative Services Co.

Cross-border business is the future. A vast volume of small-to-medium eCommerce are exporting from Greater China to the rest of world. Yet, many didn't spend enough time understanding foreign cultures nor consumer behaviors before fixing on their overarching creative strategies.

Began with a hip-hop jewelry brand & a female fashion marketplace— I did this year-long exercise to build an updated & simplified framework of "digital brand book" for 300+ DTC brands, including a grid system simply as a template for 9:16 interactive creatives. I was hoping to redefine the importance of social-media-driven branding for this new emerging industry.