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Production Partner: Garage HK
3D Artist: @Rubyrubygloom
Through a year-long consumer research, we dug deep on how changing one’s appearance would change one’s outlook on life.
Refreshed the brand's perception of being "the cringeworthy mom-bought shampoo that you don't want your friends to know" with a quirky-yet-artsy Instagram campaign made for GenZ.
Using cross-genre Influencers to tell authentic personal stories instead of some staged boring product-unboxing plugs.
FYI, we shot the entire ad series in a 9:16 vertical-only format.
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